Building a company from the ground up is never easy. When a client came to us with the idea for a new company but needed help with brand development, Smarketing said, “challenge accepted.”
Vega Connections is a recruiting and consulting firm with the mission of providing human resources consulting and recruitment services tailored to the company’s unique needs. Smarketing was enlisted to develop Vega’s brand, starting with their name. Vega wanted to differentiate themselves from the competition and be in a position as the de facto choice for prospective clients.
Smarketing performed a discovery session with the Vega team to extract information needed to create a name, logo, and tagline. Through the discovery process, we were able to learn more about the values of the owners and team members of Vega, as well as their business practices.
What we did:
- brand development
- name creation
- logo design
- brand identity
- tagline creation
- discovery session with analysis
- market research into recruiting industry