Cloud Practice Accounting (CPA) is a start-up software company that works with accounting firms to update their processes and make them more efficient. CPA came to Smarketing looking for a way to promote their software in a fun, intriguing way because let’s face it–software and accounting combined can be a little boring.
It was decided to create an animated video showing the problems that many accountants face along with the solutions that CPA’s software provides. Smarketing worked with CPA to produce a storyboard, write a script, create and animate characters, and even provide the voice-over for the video.
What We Did:
- content creation
- graphic design
- animation
- video production
- market research into common problems faced by accountants
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